Our client intake process starts with a simple conversation to understand your business and customer goals. From there, we’ll provide a proposal for your review. After that, we’ll start creating goodness for your business and customers!

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Audits

Learn more about your product or service with an expert review.

Analytics Audit

An analytics audit can help determine if your analytics setup is really tracking the information you need about your customers. We’ll help you discover any additional data points you should be collecting.

Web Accessibility Audit

A web accessibility audit looks at how your website perform through the lens of people with disabilities. Although web accessibility focuses on people with disabilities (such as visual, auditory, physical, speech, cognitive, and neurological) it also benefits our senior-aged population that undergoes changing abilities over time. We’ll ensure your website is compliant with modern web accessibility standards.

Competitive Benchmarking Audit

How does your product or service compare to your peers in a competitive market? A benchmarking audit determines industry trends among your competitors and can help to inform further research.

Content Audit

If you’re considering doing a redesign project, a content audit should be the first step in the process. A content audit gives you a comprehensive view of everything on your site to help make sure your brand story in an organized and compelling way.

Usability Audit

A usability audit is a great first step to uncover areas in your product or service where customers may be having difficulties. Our expert UX practitioners have years of experience researching customer-technology interactions to pinpoint areas of improvement regarding ease-of-use.

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Customer Research

Discover what your customers really think about your product or service.

Content Analysis

A content analysis focuses on the impact of your visual and written content by examining content themes and how each piece of content relates to others. This analysis utilizes a benchmark comparison of your competitors to determine if there are any gaps in your content that can be transformed into an opportunity.

Customer Journey Mapping

A customer journey map is a visualization of the steps your customer goes through in the use of your product or service. This visualization serves as a great starting point new projects because it addresses any customer frustration points for the current process when using your product or service. Often a journey map focuses on completing a set of customer goals through a narrative, where the customer’s thoughts and attitudes are included for each step in the process.

Customer Profiles & Personas

A customer profile can be created based on your analytics data, which can showcase large groups of customers that have specific traits (such as age, gender, income, children, marital status, and spending habits). While a customer profile is purely data driven, a customer persona is a fictitious narrative about your customer that contains more granular details than the profile, addressing such things as interests, habits, and location. Personas are often helpful when working on creating a voice and tone for your product or service.

Desirability Analysis

A desirability analysis focuses on the effectiveness of your visual design based on the emotional response of the customer. The visual aesthetic applied to your product or service should invoke a positive attitude from your customers, but sometimes requires a bit of finesse, especially when there is trust and sensitive information involved. The outcome of a desirability analysis can support a specific design direction based on the resulting insights learned from your customers.

Heuristic Analysis

Determine whether your site is user-friendly by utilizing 10 commonly applied Usability Heuristics for User Interface Design.

Legibility Analysis

Can your customers read your content? Is the typeface too big, or too small? Does your contrast make your content easier or more difficult to read? We can recruit your customers across relevant age groups to determine if there are any legibility issues with your current product or service.

Participant Recruitment

High quality insights are supported by targeting the right user participants. Let us help you find users who can help improve your product or service.

Surveying

Surveys can be leveraged for small and large-scale attitudinal feedback.

Usability Testing

Where analytics data often tells you “what” is happening with your product or service, usability testing can be used to answer “why” it is happening. Usability testing can be conducted either in-person or remotely to understand user attitudes and behaviors when engaging with an experience(s).

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Quantitative Research

Find out how data can help you understand your customers.

Analytics Installation

Set up analytics tracking so you can begin collecting data insights about your customers.

Data Visualization

When you have a lot of data, creating visualizations can help to organize and interpret meaningful insights.

Eye Tracking

A tool used in moderated usability testing to identify and understand patterns regarding your customers’ focus of interest.

First-Click Testing

Identify and understand patterns regarding your customers’ click behavior.

Five-Second Testing

Evaluate the effectiveness of your content by evaluating your customer’s memory recall for short-term exposure to your product or service.

Information Architecture

Strategize your content structure by understanding how your information is inner-connected and organized based on your customers’ behaviors.

Top Task Testing

When your product or service involves a large amount of tasks, utilize top task testing to understand the perceived importance of each task based on your customers’ feedback.

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User Interface Design

Build delightful experiences for your customers.

Interaction Design

We specialize in designing the interactions between users and products, focusing on aesthetics, motion, sound and space.

Prototyping

Our interaction designs can be used to create prototypes for quick iterative user feedback during usability testing.

Storyboarding

Storyboarding in UX helps to visualize the user’s journey with a product, often a way to display user empathy as it intersects with analytic data.

User Interface Design

We specialize in designing digital interfaces that are easy-to-use and memorable for customers.

Wireframing

An effective method of visually communicating and testing the most basic design interface before reaching the final product solution.

  • Audits

    Audits

    Learn more about your product or service with an expert review.

  • Customer Research

    Customer Research

    Discover what your customers really think about your product or service.

  • Quantitative Research

    Quantitative Research

    Find out how data can help you understand your customers.

  • User Interface Design

    User Interface Design

    Build delightful experiences for your customers.

Analytics Audit

An analytics audit can help determine if your analytics setup is really tracking the information you need about your customers. We’ll help you discover any additional data points you should be collecting.

Web Accessibility Audit

A web accessibility audit looks at how your website perform through the lens of people with disabilities. Although web accessibility focuses on people with disabilities (such as visual, auditory, physical, speech, cognitive, and neurological) it also benefits our senior-aged population that undergoes changing abilities over time. We’ll ensure your website is compliant with modern web accessibility standards.

Competitive Benchmarking Audit

How does your product or service compare to your peers in a competitive market? A benchmarking audit determines industry trends among your competitors and can help to inform further research.

Content Audit

If you’re considering doing a redesign project, a content audit should be the first step in the process. A content audit gives you a comprehensive view of everything on your site to help make sure your brand story in an organized and compelling way.

Usability Audit

A usability audit is a great first step to uncover areas in your product or service where customers may be having difficulties. Our expert UX practitioners have years of experience researching customer-technology interactions to pinpoint areas of improvement regarding ease-of-use.

Content Analysis

A content analysis focuses on the impact of your visual and written content by examining content themes and how each piece of content relates to others. This analysis utilizes a benchmark comparison of your competitors to determine if there are any gaps in your content that can be transformed into an opportunity.

Customer Journey Mapping

A customer journey map is a visualization of the steps your customer goes through in the use of your product or service. This visualization serves as a great starting point new projects because it addresses any customer frustration points for the current process when using your product or service. Often a journey map focuses on completing a set of customer goals through a narrative, where the customer’s thoughts and attitudes are included for each step in the process.

Customer Profiles & Personas

A customer profile can be created based on your analytics data, which can showcase large groups of customers that have specific traits (such as age, gender, income, children, marital status, and spending habits). While a customer profile is purely data driven, a customer persona is a fictitious narrative about your customer that contains more granular details than the profile, addressing such things as interests, habits, and location. Personas are often helpful when working on creating a voice and tone for your product or service.

Desirability Analysis

A desirability analysis focuses on the effectiveness of your visual design based on the emotional response of the customer. The visual aesthetic applied to your product or service should invoke a positive attitude from your customers, but sometimes requires a bit of finesse, especially when there is trust and sensitive information involved. The outcome of a desirability analysis can support a specific design direction based on the resulting insights learned from your customers.

Heuristic Analysis

Determine whether your site is user-friendly by utilizing 10 commonly applied Usability Heuristics for User Interface Design.

Legibility Analysis

Can your customers read your content? Is the typeface too big, or too small? Does your contrast make your content easier or more difficult to read? We can recruit your customers across relevant age groups to determine if there are any legibility issues with your current product or service.

Participant Recruitment

High quality insights are supported by targeting the right user participants. Let us help you find users who can help improve your product or service.

Surveying

Surveys can be leveraged for small and large-scale attitudinal feedback.

Usability Testing

Where analytics data often tells you “what” is happening with your product or service, usability testing can be used to answer “why” it is happening. Usability testing can be conducted either in-person or remotely to understand user attitudes and behaviors when engaging with an experience(s).

Analytics Installation

Set up analytics tracking so you can begin collecting data insights about your customers.

Data Visualization

When you have a lot of data, creating visualizations can help to organize and interpret meaningful insights.

Eye Tracking

A tool used in moderated usability testing to identify and understand patterns regarding your customers’ focus of interest.

First-Click Testing

Identify and understand patterns regarding your customers’ click behavior.

Five-Second Testing

Evaluate the effectiveness of your content by evaluating your customer’s memory recall for short-term exposure to your product or service.

Information Architecture

Strategize your content structure by understanding how your information is inner-connected and organized based on your customers’ behaviors.

Top Task Testing

When your product or service involves a large amount of tasks, utilize top task testing to understand the perceived importance of each task based on your customers’ feedback.

Interaction Design

We specialize in designing the interactions between users and products, focusing on aesthetics, motion, sound and space.

Prototyping

Our interaction designs can be used to create prototypes for quick iterative user feedback during usability testing.

Storyboarding

Storyboarding in UX helps to visualize the user’s journey with a product, often a way to display user empathy as it intersects with analytic data.

User Interface Design

We specialize in designing digital interfaces that are easy-to-use and memorable for customers.

Wireframing

An effective method of visually communicating and testing the most basic design interface before reaching the final product solution.