t John...

Meet John...

who has a nonprofit that conducts essential job skill-building training. He runs a small website that accepts donations and allows users to sign up for workshops.

However...

However...

John’s signups aren’t growing as fast as he’d like, and his website doesn’t collect the donations he needs to expand his workshops.

John, like 70% of people ...

John, like 70% of people ...

research a company on the web before deciding to do business with them, usually by visiting its website.

But 40% of John's customers...

But 40% of John's customers...

will turn to his competition after a bad online experience. 61% of them will move to another website if they don’t find what they’re looking for right away. That’s where we can help!

We pride ourselves...

We pride ourselves...

on being able to help clients discover what their customers really want out of their digital experience, and craft solutions that drive their business while meeting their users needs. We call this process User Experience Research and Design, and we’ve been doing it a combined 40 years!

First we’ll do some research...

First we’ll do some research...

like finding out who are John’s users. Who might be interested? What do they want out of essential skill-building workshops, and how can we make online donation easier and more fulfilling experience? By using tried and true UX research methods to gather info about John’s customers, we can design a great digital experience, and help him discover new workshops that will allow his to make an even bigger impact.

Most web agencies focus...

Most web agencies focus...

on getting clients through the door as quickly as possible. Their business models typically rely on output and delivery of designs or development, often skipping the research process altogether. What you end up with is a hefty price tag for a solution that might look flashy, but may not be in touch with your customers and their needs.

UserGoodness is different...

UserGoodness is different...

because we listen, strategize, research, collect data, and help to inform success for each project we take on! Pretty sweet, huh? Give us a buzz on our contact form below. We provide free consultations to busonesses, nonprofits, and organizations alike.

Case Studies

Hope Haven Farm is a 501(c)3 non-profit farm animal sanctuary located in the greater Pittsburgh area. Their mission is to rescue neglected pigs, goats, sheep, poultry, llamas, alpacas, and more! Their goal is to provide these animals with comfortable housing, nutritious food, and companionship, as well as the endless love and affection from their human caretakers.

UserGoodness completed a task analysis for Hope Haven Farm by evaluating the digital touchpoints that they currently manage. Results for Hope Haven Farm revealed the following opportunities that may lead to increased financial holdings and/or education and outreach.