Vision

Our Vision at UserGoodness is based on three core principles:

Mission

Our mission at UserGoodness is all about delivering data-driven designs and insights to strengthen the partnership between business / organization and their customers. We do this through a simple conversation to get to know you and your business / organization goals and see if we might work well together.

Meet the Team

UserGoodness work is made up of the people who best fit the project at hand. UserGoodness doesn’t keep a full-time staff, but rather calls on individuals based on your needs. Some work may need a handful of UX Specialists, whereas other work calls for a UX-Force of many people. For every project, UserGoodness pulls together the right people for the job to deliver the highest quality work.

Tim Broadwater

Tim Broadwater

Tim has over 20 years of expertise in UI Design, Front-End Development, UX Research, and content strategy. He is well-versed working with digital product life cycles, Lean UX principles, and aligning user goals to business goals. Current areas of interest to Tim include Data Visualization, Enterprise Software Usability, Facilitating Design Thinking, and Omnichannel UX. His UX background spans across advertising, alternate fuels, defense, eCommerce, education, healthcare, library sciences, museums, nonprofit, and software development. Some of Tim’s other skills include data crunching, espresso milkshakes, and tattoos.

Danielle Demme

Danielle Demme

Danielle, currently living in Austin, Texas brings over 2 years of UI/UX experience from eCommerce, healthcare and enterprise software. Other skills include over 6 years of traditional graphic and visual design. She is passionate about solving complex problems with human centered design and believes in meaningful solutions that create an impact. You can find Danielle on two wheels in the city, on a long run, or traveling the world every chance she gets. Engaging with others and traveling provides her with powerful insights and more importantly, unlocks empathy for the people who could be touched by the designs she creates.

Denise Hardman

Denise Hardman

A native of Northeast Ohio, Denise brings over 7 years of experience in UX. Her UX background spans across eCommerce, cultural arts, non-profits, and business enterprise solutions. As a UX Researcher, Denise focuses on applying methodology for both qualitative and quantitative research methods as well as conducting assessments for products and services. Some of Denise’s other skills include a major obsession with cats, crafting fiber stuff, drinking tea, managing an addiction to online shopping, tabletop and PC gaming, as well as watching bad movies!

Zack Pontious

Zack Pontious

Zack grew up in Northwestern, Pennsylvania. Zack has over 4 years of experience in UX spanning across eCommerce, and finance and 13 years of experience in fine art and design. Art was always a passion for him which he studied in undergrad and graduate school. He traveled all over the United States in his 1999 Toyota Camry and lived in Salt Lake City and New Orleans along the way. He always considered Western Pennsylvania home and now resides in beautiful Pittsburgh. UX allows Zack to bring many of his passions and skill sets together. He likes to focus design, creative problem solving, and strategic thinking.

Michael Schofield

Michael Schofield

A Michigander expat in Ft. Lauderdale, Florida, Michael has five years in service and user experience design in libraries and higher education. As a developer and researcher in these spaces and in enterprise software, he specializes in creating systems for strategic design that help leadership estimate how changes to the user experience positively or negatively impact the bottom line, as well afford teams the tools for responding to those opportunities with less cost. Michael hosts Metric: The User Experience Design podcast; started LibUX, a community, blahg, and conference for folks into library and nonprofit design; and he serves on the Practical Service Design leadership team.

Kevin Voller

Kevin Voller

A native of the rural outskirts of Pittsburgh, Kevin has over 5 years experience in UX. His diverse interests have landed him a UX background that spans across eCommerce, healthcare, nonprofits, and academia. As a UX Researcher, Kevin focuses on user-centered thinking when applying research methodology, while also supporting design and development efforts. Some of Kevin’s other skills include UX evangelism and education, juggling lots of hobbies, running fast, and getting philosophical about things you didn’t think could be philosophical.

Experience

Our team has a combined 40 years of work history in the study and practical application of user experience. We have worked in a variety of industries including eCommerce, healthcare, cultural arts, environmental science, higher education, non-profit, and small business enterprise.

History

UserGoodness was established in 2017 by four UX geeks who decided that their combined skills, expertise, and overall creativity could truly impact the communities around them!